Authentic Education
Personal development and education
MAKING A DIFFERENCE
After observing the publicity generated by McKell Media for long-time clients, The Entourage and Dr John Demartini, Authentic Education founders Ben Harvey and Cham Tang approached us to discuss ways in which we could work together. Their simple objective was to achieve top tier media placements to enhance the credibility of the brand and their website.
We worked to finesse the key messages of Authentic Education and tailored a six-month campaign that would simultaneously reach the company’s audience and target top-tier publications to build credibility. As the result of an incredibly successful first six months, Authentic Education signed on for another six-month campaign.
Over 12 months, McKell Media generated over 180 placements, including 33 media interviews, two television interviews, 12 major metropolitan placements, and lead stories on news.com.au (twice), The Sydney Morning Herald, and global websites such as INC and Entrepreneur.com.
Broadcast
During our engagement, we secured seven TV and radio placements for Ben and Cham including two TV spots on Today Extra (Channel 9), and interviews on 6PR, ABC 702, 5AA South Australia, and 2GB’s Conscious Living Show.
Press
On average we secured 15 placements per month, well exceeding the original target of 3. Highlights included top stories on news.com.au, entrepreneur.com, Inc.com, Huffington Post and SMH feature articles, in print and online.
Digital
The client was ecstatic with two front cover stories on news.com.au which then syndicated to numerous other publications around the country. Also round -up pieces on Inc.com and Entrepreneur.com, contributor articles on Rescu, Sportsluxe and mybusiness.com.au plus interviews with Huffington Post, Collective, Business Insider and Herald Sun.
One of the best moves you can ever make in business is to get your brand out into public eye in a positive light through main stream media coverage. In my opinion nobody does this better than the entire team at McKell Media.
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IN THEIR WORDS
“ One of the best moves you can ever make in business is to get your brand out into public eye in a positive light through main stream media coverage. In my opinion nobody does this better than the entire team at McKell Media.
Within just a few short months of working with them our company, Authentic Education, had been featured in nearly every major newspaper and online media site. This included a 'front page' story on the Sydney Morning Herald website with a full page article in their newspaper and multiple feature articles for outlets like News.com.au, Herald Sun, The Age, ABC Radio, Courier News, Business Insider, GQ, ShortPress, 2UE, Virgin Airlines and the list goes on and on and on and on.
To top it all off, within 6 months they had managed to get me interviewed twice on national television for the Today Show on Channel 9.
Every business needs great PR and McKell Media is by far one of the most professional businesses (and group of people) I have ever had the pleasure of working with. Feel free to contact me directly if you require any further information about this incredible company. Five Stars all the way, and I give them my highest recommendation possible."
Ben Harvey, Authentic Education
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