(Active Energised Organic Skincare)
Luxury natural beauty products
MAKING ECO WAVES
We were engaged to help disrupt the usual media spiel and help position AEOS as an aspirational and desirable naturally-sourced beauty product. To increase the effectiveness of this campaign, McKell Media also sought to position the brand’s key Australian distributor as a natural skincare expert, to heighten both the desirability and credibility of the products.
For more than two years, we developed compelling storylines, hijacked topical news cycles, and educated consumers around natural skincare and healthy living, enhancing the profile of Australian distributor, Samantha Sargent. McKell also hosted a media introduction morning tea event on behalf of AEOS to help launch the brand into the Australian market, with key media in attendance, and worked collaboratively with an influencer agency to generate wider consumer and media buzz through social networks.
In 2017 alone, McKell secured 94 placements for AEOS Skincare, reaching a total audience of over 64 million. The momentum generated through press coverage also helped to drive forward the brand’s successes in other areas, culminating in several high-profile industry award wins. Highlights include:
AEOS Distributor, Sam Sargeant, providing expert commentary in a diverse range of leading magazines from Business First to Women’s Health and Fitness & Nature and Health Magazine as well as Life Begins At.
Product On Page
We consistently garnered coverage of product on page in top-tier magazines such as Better Homes and Gardens, Woman’s Weekly, Women’s Health and Fitness and Yoga Journal.
We nominated AEOS, and their luxurious products, to several international beauty awards. AEOS secured a number of awards, including winning; Best Anti-Ageing category in the Natural Health International Beauty Awards in 2017, Best Organic Beauty Brand in the Eluxe Beauty Awards 2018, and runner-up in the 2018 Free Form Skincare awards for their enriching spelt hand cream.
The McKell Media team has continued to impress us with their innovative ways to promote our brand and the press coverage that we’ve received to-date has been fantastic.
IN THEIR WORDS
“When it came time to choose a PR and digital agency there was only one choice for us … Justine McKell and her team at McKell Media. Their track record is what attracted us as well as the professional and personable approach the team take in dealing with all matters. The McKell Media team has continued to impress us with their innovative ways to promote our brand and the press coverage that we’ve received to-date has been fantastic. It’s been an imperative part of our marketing to help increase the awareness of AEOS energised organics.
We’ve loved working with the McKell Media team and recommend their services to anyone who would like to be noticed in the media"
Shaun and Samantha Sargent, Directors - AEOS energised organics