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Who we are

We're great at what we do because we love what we do,

and we work with clients who love what they do, too.

We are experts at finding your story and moulding it into a pitch the media wants to hear.


We are a small-team PR agency with a big heart. Based in Chattanooga, Tennessee, USA, we have team members, clients and media contacts all over the globe.


We are a tenacious bunch. We think outside the box, ask the right questions, have a strong work ethic, and put our heart and soul into getting great results.


We’re all about relationships and rapport. We maintain strong connections with key media – from top television shows to popular print magazines, online outlets and influencers – and we leverage these contacts to spread our clients’ message far and wide. And we care about you.


Our aim is to build long-lasting relationships with people and brands that truly matter and we view ourselves as an extension of our clients’ team.

We believe in our clients - the innovators, trail blazers, entrepreneurs and deep thinkers of this world - and we love meaningful work.


We raise the profiles of businesses and personalities through long-term PR campaigns – enhancing awareness and demand through influencer engagement and our enduring media relationships.


We pride ourselves on our ability to adapt and evolve your PR plan and constantly tie your core message to what is going on in the world … so you stay relevant and get results.


•  We connect brands to their audience  •  We increase  engagement for our customers’ products and services  

•  We build and maintain strong relationships with media and influencers  •  We inspire audiences  •  We launch new products  •  We open doors  •  We generate intrigue and awareness  •  We work in collaboration with our clients as extension of their team  •  We go above and beyond  •  We execute dynamic and creative PR campaigns that get results  • 


McKell Media uses a powerful blend of traditional publicity, social and digital media outreach, strategic partnerships and influencer-seeding to reach the hearts and minds of your target consumers.

Justine McKell

Justine leads the McKell Media team and thrives on a love of media and an insatiable desire to secure great publicity for her global clients. Newsreader, reporter, radio host, television producer … Justine did it all during her 20 years in media and, now, she uses this invaluable experience to help formulate stories the media love to cover.  Mama to Jagger Rose and an avid supporter of anything Mind-Body-Spirit, Justine loves adventure, travel and strong coffee!


Shaheeda Chelat

Shaheeda is an experienced content writer and communications specialist with over 18 years’ experience in the field. She has worked across a vast range of clients covering entertainment, not-for-profit, tourism, health and wellness, corporate comms, insurance, motoring, zoology, parenting, property, retail and more. Based in Brisbane, Australia, Shaheeda is a proud mummy to three, and a lover of animals, nature, and travel.


Kim Forrester

Kim wears many vocational hats including publicist, copywriter, educator and various support roles in the field of spirituality and well-being. A serial expatriate, global traveller and language-learner, she currently lives in Dunedin, New Zealand. A mother, nature lover and kindness enthusiast who thrives on compassion and creativity, Kim’s not a big fan of coffee … but is always ready for a pot of tea!

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Erica Diverio

After many years in the industry, Erica’s love for media hasn’t waned! She has a natural knack for PR and regards helping her clients tell their story to the world as “deeply rewarding”. An experienced editor with strong writing skills, Erica consistently maintains key media relationships and secures coverage that meets her clients’ dialogue and goals. She blossoms with a latte in hand, chasing her precious twins, walking with her Bernese Mountain dog, and staying active and creative!

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